Before co-founding Paradux Media Group, Mike spent over 15 years in marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.
His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary costs to the client. Mike is a talented and prolific scriptwriter, ensuring that the client’s brand position is portrayed in a unique and attention-grabbing manner. He specializes in story arcs, which evolve both the understanding of the client’s brand and the capture and engagement of customers’ attention over time. Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds and was extraordinarily successful in his endeavors. His clients universally agree that he brings practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.
